My 7 years of experience in the advertising industry has taught me to treat marketing and advertising similar to dating, where you are the brand and the target audience is your "dream date". You need to be a good listener, engaging, consistent and genuine in order to build an amazing relationship.
During those years, I have taken the personas of PETRONAS, ASTRO, Burger King, Chivas, Absolut, Martell and Hyundai where each brand has its own personality and the type of person they would like to date. As a result, I have developed a deep passion in the study of human behaviour and psychology. My fascination paid off when I received 2 awards for the campaigns that my team and I have executed for Burger King and Martell.